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A perfect example of beautiful, affordable gowns, it balances style and wearability with ease.\u003c\/p\u003e\n\u003ch3 data-start=\"901\" data-end=\"917\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"918\" data-end=\"1119\"\u003e\n\u003cli data-start=\"918\" data-end=\"963\"\u003e\n\u003cp data-start=\"920\" data-end=\"963\"\u003eRoyal blue to silver ombre glitter fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"964\" data-end=\"996\"\u003e\n\u003cp data-start=\"966\" data-end=\"996\"\u003eFlattering plunge V-neckline\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"997\" data-end=\"1030\"\u003e\n\u003cp data-start=\"999\" data-end=\"1030\"\u003eStructured bodice for support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1031\" data-end=\"1060\"\u003e\n\u003cp data-start=\"1033\" data-end=\"1060\"\u003eFlowing full-length skirt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1061\" data-end=\"1086\"\u003e\n\u003cp data-start=\"1063\" data-end=\"1086\"\u003eSubtle shimmer finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1087\" data-end=\"1119\"\u003e\n\u003cp data-start=\"1089\" data-end=\"1119\"\u003eConcealed back zip fastening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1121\" data-end=\"1236\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1121\" data-end=\"1135\"\u003eStyle Tip:\u003c\/strong\u003e Pair with silver heels and minimal jewellery to let the ombre glitter effect stand out effortlessly.\u003c\/p\u003e","brand":"Mascara London","offers":[{"title":"UK 14 \/ Blue","offer_id":44485104337217,"sku":"5104337217","price":229.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0730\/7073\/products\/royal-blue-mc113923-ombre-flow-glittery-gown-903738.jpg?v=1758630258"},{"product_id":"prom-dresses-c34-mascara-london-wine-mc181437-lace-embellished-open-back-dress-p2803","title":"Wine lace embellished open back dress MC181437","description":"\u003ch2\u003eStep into Elegance with the Wine Lace Open Back Dress\u003c\/h2\u003e\n\u003cp\u003eElevate your evening wear with the stunning \u003cstrong\u003eWine Lace Open Back Dress\u003c\/strong\u003e by Mascara, perfect for any special occasion. This gorgeous new prom dress, style MC181437, features an intricately embellished lace bodice that radiates sophistication and charm. The high-neck design beautifully frames the face while transitioning to a breathtaking open back adorned with matching color stones that catch the light gracefully.\u003c\/p\u003e\n\u003cp\u003eThe luxurious chiffon skirt glides effortlessly from the waist, creating a flattering silhouette that skims the hips and enhances your figure, making you feel confident and glamorous. Available in a wide range of sizes (UK 4 to 18), this dress easily caters to various body types, ensuring that every woman can experience its enchanting appeal.\u003c\/p\u003e\n\u003cp\u003eWhether you're attending a ball, a wedding, or prom night, the Wine Lace Open Back Dress stands out as a best-seller among bridesmaids and evening wear collections. Choose this stunning piece in different colorways to match your style and personality.\u003c\/p\u003e\n\u003cp\u003eDon’t miss out on the chance to turn heads at your next event. Grab the Wine Lace Open Back Dress today and step into the spotlight with confidence!\u003c\/p\u003e","brand":"Mascara London","offers":[{"title":"UK 14 \/ Wine","offer_id":44485106237761,"sku":"5106237761","price":179.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0730\/7073\/products\/wine-mc181437-lace-embellished-open-back-dress-643078.jpg?v=1758629420"},{"product_id":"eternity-prom-12856-sequin-dress","title":"Ivory Sequinned Slim Fitting dress 12856","description":"\u003ch2\u003eStep Into the Spotlight with the Ivory Sequinned Fitted Dress\u003c\/h2\u003e\n\u003cp\u003eElevate your evening wear with our striking \u003cstrong\u003eIvory Sequinned Fitted Dress\u003c\/strong\u003e. This breathtaking piece from Eternity Bridal\/Prom features exquisite shimmering sequins that catch the light beautifully, ensuring all eyes are on you. The alluring combination of a fitted silhouette, open back, and elegant fishtail hemline brings a timeless sophistication to any occasion.\u003c\/p\u003e\n\u003cp\u003eDesigned with meticulous attention to detail, this dress not only fits like a glove but also flatters every curve. Perfect for proms, weddings, or any special event, the Ivory Sequinned Fitted Dress is perfect for making lasting memories. With only one size left in our sale, this is your chance to own a truly unique piece of fashion.\u003c\/p\u003e\n\u003cp\u003eDon’t miss out on this stunning dress that embodies elegance and glamour. Add the Ivory Sequinned Fitted Dress to your wardrobe today and prepare to dazzle at your next event!\u003c\/p\u003e","brand":"Eternity Prom","offers":[{"title":"UK 12 \/ White","offer_id":44485111677249,"sku":"5111677249","price":200.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0730\/7073\/products\/ivory-12856-sequinned-slim-fitting-dress-327356.jpg?v=1758547665"},{"product_id":"mascara-mc186119-sequin-prom-dress-1","title":"Misty Green sequin strap low back dress MC186119","description":"\u003ch2\u003eTurn Heads in Our Stunning Sequin Low Back Dress with Spaghetti Straps\u003c\/h2\u003e\n\u003cp\u003eIntroducing the breathtaking Misty Green sequin strap low back dress MC186119 from Mascara – where elegance meets modern glamour. This \u003cstrong\u003esequin low back dress with spaghetti straps\u003c\/strong\u003e is designed to make you the center of attention at any event, from black-tie galas to prom nights. Every inch sparkles with meticulously placed sequins that catch the light with every movement, creating a mesmerizing effect that’s impossible to ignore.\u003c\/p\u003e\n\u003ch3\u003eExquisite Design Details\u003c\/h3\u003e\n\u003cp\u003eExperience the perfect blend of sophistication and allure with a silhouette that celebrates your curves. The sweetheart neckline, adorned with delicate spaghetti straps, elegantly crosses at the low back and ties for a customizable, secure fit. Flattering gathering at the waist accentuates your figure, while subtle ruching beside the back zip adds texture and refinement. The dramatic high leg split introduces a touch of daring elegance, ensuring you command the room with confidence.\u003c\/p\u003e\n\u003ch3\u003eFlawless Fit \u0026amp; Sizing\u003c\/h3\u003e\n\u003cp\u003eCrafted for real women, this dress is available in UK sizes 4 to 16. 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The baby blue sparkle tulle dress features a delicate beaded bodice that adds subtle detail without feeling overdone. Lightweight layers of baby blue sparkle tulle dress create a flowing, floor-length skirt that moves effortlessly, making it a perfect choice for evening \u0026amp; prom wear.\u003c\/p\u003e\n\u003cp data-start=\"491\" data-end=\"879\"\u003eCrafted by Mascara London, this baby blue sparkle tulle dress offers a luxury feel without the luxury price. The flattering V-neckline and slim straps provide gentle support, while the full skirt adds a classic, timeless finish. 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This \u003cstrong\u003eelegant navy blue formal dress\u003c\/strong\u003e combines timeless style with modern details, creating a show-stopping look that will turn heads at any ball, prom, or special occasion.\u003c\/p\u003e\n\u003ch3\u003eExquisite Design Features\u003c\/h3\u003e\n\u003cp\u003eExperience the perfect blend of romance and refinement with the AVA's stunning design. The flattering V-neck front elegantly frames your décolletage, while the dramatic open back features a delicate lace-up detail that adds a touch of allure and adjustable fit. The full skirt flows beautifully with every movement, creating a fairy-tale silhouette that feels both luxurious and comfortable.\u003c\/p\u003e\n\u003ch3\u003ePractical Elegance\u003c\/h3\u003e\n\u003cp\u003eBeyond its breathtaking appearance, this dress offers thoughtful functionality with discreet side pockets – perfect for keeping your essentials close without compromising the elegant lines. Crafted in rich navy blue, the color complements all skin tones and provides a classic alternative to traditional black evening wear.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose the AVA Dress?\u003c\/h3\u003e\n\u003cp\u003e• Flattering full skirt creates a feminine hourglass silhouette\u003cbr\u003e• Adjustable lace-up back for perfect fit and comfort\u003cbr\u003e• Hidden pockets combine style with practicality\u003cbr\u003e• Premium quality fabric drapes beautifully and moves gracefully\u003cbr\u003e• Versatile navy blue shade suitable for various formal occasions\u003c\/p\u003e\n\u003cp\u003eJoin countless sophisticated women who have made this \u003cstrong\u003eelegant navy blue formal dress\u003c\/strong\u003e their go-to choice for special events. Whether you're attending a prom, wedding, gala, or black-tie affair, the AVA dress ensures you'll feel confident, beautiful, and utterly unforgettable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMake your next formal event truly magical – embrace timeless elegance with the Jessica Stuart AVA Dress today!\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jessica Stuart","offers":[{"title":"UK 2 \/ Navy","offer_id":44485115904321,"sku":"5115904321","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"UK 4 \/ Navy","offer_id":44485115937089,"sku":"5115937089","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"UK 6 \/ Navy","offer_id":44485115969857,"sku":"5115969857","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"UK 8 \/ Navy","offer_id":44485116002625,"sku":"5116002625","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"UK 10 \/ Navy","offer_id":44485116035393,"sku":"5116035393","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"UK 12 \/ Navy","offer_id":44485116068161,"sku":"5116068161","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"UK 14 \/ Navy","offer_id":44485116100929,"sku":"5116100929","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"UK 16 \/ Navy","offer_id":44485116133697,"sku":"5116133697","price":275.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0730\/7073\/files\/Template_2000_x_3000_px_-_2026-01-13T190552.691.jpg?v=1768311496"},{"product_id":"jessica-stuart-royal-blue-ava-ballgown","title":"Royal Blue AVA Full skirted open back dress 32636","description":"\u003ch2\u003eIntroducing the Royal Blue Ava Dress\u003c\/h2\u003e\n\u003cp\u003eElevate your wardrobe with the stunning \u003cstrong\u003eRoyal Blue Ava Dress\u003c\/strong\u003e, an exquisite piece from Jessica Stuart's exclusive 32636 collection. Perfectly designed for those unforgettable moments, this full-skirted wonder combines elegance and flair, ensuring you captivate every room you enter.\u003c\/p\u003e\n\u003ch3\u003eFlattering Features\u003c\/h3\u003e\n\u003cp\u003eThe AVA dress showcases a sophisticated V-neckline that enhances your silhouette, while its enchanting full skirt adds a playful charm. The deep open back, adorned with a delicate lace-up detail, creates an alluring focal point, making it a must-have for formal occasions.\u003c\/p\u003e\n\u003ch3\u003ePractical \u0026amp; Chic\u003c\/h3\u003e\n\u003cp\u003eBut it’s not just about looks! This dress also comes equipped with handy pockets, seamlessly blending practicality with style. 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Subtle ruching beside the back zip ensures a smooth, tailored fit that hugs your figure in all the right places.\u003c\/p\u003e\n\u003ch3\u003ePerfect for Any Occasion\u003c\/h3\u003e\n\u003cp\u003eWhether you're attending a ball, prom, wedding, or cocktail party, this dress is versatile enough to shine at any event. Available in UK sizes 4 to 16, but note that this style runs a little smaller for a more fitted look.\u003c\/p\u003e\n\u003cp\u003eReady to turn heads and capture hearts? \u003cstrong\u003eAdd the Mint Sequin Long Dress MC186119 to your cart now and get ready to shine!\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mascara London","offers":[{"title":"UK 4 \/ Mint","offer_id":44485134090561,"sku":"5134090561","price":249.0,"currency_code":"GBP","in_stock":false},{"title":"UK 6 \/ Mint","offer_id":44485134123329,"sku":"5134123329","price":249.0,"currency_code":"GBP","in_stock":false},{"title":"UK 8 \/ Mint","offer_id":44485134156097,"sku":"5134156097","price":249.0,"currency_code":"GBP","in_stock":false},{"title":"UK 10 \/ Mint","offer_id":44485134188865,"sku":"5134188865","price":249.0,"currency_code":"GBP","in_stock":false},{"title":"UK 12 \/ Mint","offer_id":44485134221633,"sku":"5134221633","price":249.0,"currency_code":"GBP","in_stock":false},{"title":"UK 14 \/ Mint","offer_id":44485134254401,"sku":"5134254401","price":249.0,"currency_code":"GBP","in_stock":false},{"title":"UK 16 \/ Mint","offer_id":44485134287169,"sku":"5134287169","price":249.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0730\/7073\/products\/mint-mc186119-sequin-strap-low-back-dress-948336.jpg?v=1756393111"},{"product_id":"mascara-london-baby-blue-mc119511","title":"Baby blue Tulle Glitter Prom Dress MC119511","description":"\u003ch2\u003eBe the Belle of the Ball in Our Blue Glitter Tulle Prom Dress\u003c\/h2\u003e\n\u003cp\u003eStep into the spotlight with our enchanting \u003cstrong\u003eblue glitter tulle prom dress\u003c\/strong\u003e, designed to make you feel like royalty. 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